Table of Contents
1 Overview 2
2 Join the shopkeepers community 7
3 Get the Necessities 14
3.1 Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . 14
3.2 Image editor . . . . . . . . . . . . . . . . . . . . . . . . . 15
3.3 Get a Printfection Account . . . . . . . . . . . . . . . . . 16
4 Choose Keywords 19
4.1 Example: Space photos . . . . . . . . . . . . . . . . . . . 20
4.2 Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . 20
4.2.1 Ideas for keywords . . . . . . . . . . . . . . . . . 20
4.2.2 Get a spreadsheet of relevant keywords and search
frequencies. . . . . . . . . . . . . . . . . . . . . . 22
4.2.3 Clean up the spreadsheet . . . . . . . . . . . . . 25
4.2.4 Sort by decreasing search volume . . . . . . . . 26
4.2.5 Create a column of page hits. . . . . . . . . . . . 29
4.2.6 Sort the spreadsheet by increasing numbers of
matching pages. . . . . . . . . . . . . . . . . . . . 31
4.2.7 Find primary and secondary keywords . . . . . 32
4.2.8 Make some other checks . . . . . . . . . . . . . . 34
4.3 Check trademarks . . . . . . . . . . . . . . . . . . . . . . 35
4.3.1 Check search results . . . . . . . . . . . . . . . . 35
4.3.2 Check registered trademarks . . . . . . . . . . . 35
4.3.3 Check Domain names . . . . . . . . . . . . . . . 36
5 Set Up Your Shop 37
5.1 Internal optimization . . . . . . . . . . . . . . . . . . . . 37
5.2 Prepare To Create Your Store . . . . . . . . . . . . . . . 40
5.3 Create Your Store . . . . . . . . . . . . . . . . . . . . . . 42
5.4 Choose a visual “theme” . . . . . . . . . . . . . . . . . . 46
5.5 Provide payment information . . . . . . . . . . . . . . . 48
5.6 Revise the store settings as needed . . . . . . . . . . . . 49
6 Create Text-Only Designs 50
6.1 Starting GIMP . . . . . . . . . . . . . . . . . . . . . . . . 51
6.2 Dragging a file into GIMP . . . . . . . . . . . . . . . . . 52
6.3 Undoing actions . . . . . . . . . . . . . . . . . . . . . . . 53
6.4 Choose the Text tool . . . . . . . . . . . . . . . . . . . . 54
6.5 Typing in text . . . . . . . . . . . . . . . . . . . . . . . . 55
6.6 Moving and Resizing Text . . . . . . . . . . . . . . . . . 57
6.7 Multiple Lines Of Text . . . . . . . . . . . . . . . . . . . 61
6.8 Hiding layers . . . . . . . . . . . . . . . . . . . . . . . . 63
6.9 Coloring the background white . . . . . . . . . . . . . . 65
6.10 Saving your work . . . . . . . . . . . . . . . . . . . . . . 70
6.11 Saving an image file . . . . . . . . . . . . . . . . . . . . . 71
7 Background, Fonts, and Colors 74
7.1 Opening an image without a template . . . . . . . . . . 74
7.2 Deleting a layer . . . . . . . . . . . . . . . . . . . . . . . 76
7.3 Choose A Font And Color . . . . . . . . . . . . . . . . . 78
8 Get Images 82
8.1 Government Image Sites . . . . . . . . . . . . . . . . . . 83
8.2 Dover Click Art . . . . . . . . . . . . . . . . . . . . . . . 85
9 Put Text With Images 88
9.1 Dragging In An Image . . . . . . . . . . . . . . . . . . . 89
9.2 Re-size the Picture By Resizing Its Layer . . . . . . . . 90
9.3 Create an ellipse . . . . . . . . . . . . . . . . . . . . . . . 93
9.4 Create a text layer . . . . . . . . . . . . . . . . . . . . . 98
9.5 Add a drop shadow . . . . . . . . . . . . . . . . . . . . 100
9.6 Adjust line spacing . . . . . . . . . . . . . . . . . . . . . 104
9.7 Create light and dark versions . . . . . . . . . . . . . . . 106
10 Create your products 109
10.1 Upload your images . . . . . . . . . . . . . . . . . . . . 110
10.2 Add keywords . . . . . . . . . . . . . . . . . . . . . . . . 113
10.3 What we are aiming for . . . . . . . . . . . . . . . . . . 115
10.4 Create a section for a design . . . . . . . . . . . . . . . . 117
10.5 Put your images on products . . . . . . . . . . . . . . . 123
10.6 Tell Google You’re There . . . . . . . . . . . . . . . . . . 129
11 Make Money 130
11.1 Referring customers . . . . . . . . . . . . . . . . . . . . 131
11.2 Quality back links . . . . . . . . . . . . . . . . . . . . . . 133
11.3 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . 135
11.3.1 Directories . . . . . . . . . . . . . . . . . . . . . . 135
11.3.1.1 Open Directory . . . . . . . . . . . . . . 135
11.3.1.2 Google base . . . . . . . . . . . . . . . . 135
11.3.1.3 Classified ad directories . . . . . . . . . 138
11.3.1.4 Pay-for-inclusion directories . . . . . . 138
11.3.2 Google AdWords . . . . . . . . . . . . . . . . . . 138
11.3.3 Mailing lists . . . . . . . . . . . . . . . . . . . . . 139
11.4 Search engines . . . . . . . . . . . . . . . . . . . . . . . . 140
11.4.1 Posting Your own content . . . . . . . . . . . . . 142
11.4.1.1 Your web pages . . . . . . . . . . . . . 142
11.4.1.2 Article directories . . . . . . . . . . . . 143
11.4.1.3 Your blog . . . . . . . . . . . . . . . . . 145
11.4.1.4 Your ezine . . . . . . . . . . . . . . . . 145
11.4.1.5 Other venues . . . . . . . . . . . . . . . 146
11.4.2 Responding to other people’s content . . . . . . 146
12 Look back and forward 148
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